About Brnds21

Building Strategic Brands
For Sustainable Growth

Brnds21 is a Brand & Growth Consultancy that helps ambitious companies build strategic brands, develop digital infrastructure, and create sustainable commercial growth. We partner with founders and leadership teams to transform brands into long-term business assets.

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Years in Brand Development
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Brands Strategically Developed
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Companies Advised
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Brand Transformations
Our Evolution

From Creative Studio to Strategic Consultancy

2010

The Beginning

Founded as Real Graphix Design by Shaquille Wimpel. The studio focused on visual identity design for local businesses, laying the foundation for a deeper understanding of brand development.

2014

Strategic Expansion

Rebranded to Real Design Spirit as the company expanded beyond design into broader brand development and strategic creative work.

2019

Professionalization

Officially registered with the Kamer van Koophandel (KKF), formalizing operations and positioning the company for larger commercial projects.

2022

Brnds21

The company evolved into Brnds21 Creative Consultancy, shifting focus from design execution to strategic brand development and consulting.

2026+

Brand & Growth Consultancy

Brnds21 continues to evolve into a strategic consultancy helping companies build brands, digital infrastructure, and growth systems.

Our Approach

The Brnds21 Methodology

A structured framework that transforms brands into scalable growth engines.

Team strategy session

Brand Strategy

Positioning, messaging, and identity that establish market authority and differentiation. We go beyond visuals to define the strategic foundation that drives every decision.

Digital Infrastructure

Websites, systems, and marketing architecture that turn brand equity into measurable results.

Growth Activation

Campaigns, brand marketing, and expansion strategies that scale your impact.

Our Philosophy

Advisory Philosophy

We believe in brand-led growth, executive partnership, and measurable impact.

Brand-Led Growth

Brand is not just a visual identity — it's the strategic engine that drives commercial success. We put brand at the center of every decision.

Executive Partnership

We work directly with founders and leadership teams, acting as strategic advisors rather than external vendors.

Measurable Impact

Every strategy is designed to deliver tangible business outcomes — from market positioning to revenue growth.

How We Work

Client Engagement Model

A collaborative, phased approach that ensures strategic clarity and operational excellence.

1

Discovery & Diagnosis

We immerse ourselves in your business, market, and competition to uncover real opportunities and challenges. This foundational phase sets the direction for everything that follows.

2

Strategy & Blueprint

We develop a customized brand and growth strategy, complete with a roadmap for execution.

3

Execution & Activation

We partner with your team to bring the strategy to life — through design, digital, and marketing.

4

Measure & Evolve

We track results, gather insights, and continuously refine the approach for long-term success.

Where We Operate

Rooted in Suriname. Built for Growth.

We are building the premier brand and growth consultancy in Suriname — with the ambition to become the strategic partner of choice for ambitious companies across the Caribbean and Dutch-speaking markets.

Suriname Market Leader

Brnds21 is the only Brand & Growth Consultancy in Suriname operating at the strategic advisory level — working directly with founders, CEOs, and leadership teams.

Caribbean & CARICOM

We are strategically positioned to serve ambitious companies across the Caribbean region — bringing premium brand strategy to markets that have been underserved at this level.

Dutch-Speaking Markets

Our bilingual capability and cultural fluency in both Surinamese and Dutch markets gives clients a strategic advantage when expanding between Suriname and the Netherlands.

Leadership

Executive Leadership

Brnds21 is led by a leadership team that combines strategic thinking, creative expertise, and operational execution.

Founder & Visionary

Shaquille Wimpel

Founder of Brnds21 and architect of the Brand-First Growth model. Shaquille leads long-term vision, strategic partnerships, and brand positioning initiatives for ambitious companies seeking market authority and sustainable growth.

Strategic Leadership Innovation
Integrator & Communications Director

Chantrell Flu

Integrator and Communications Director responsible for operational execution and client engagement. Chantrell ensures that strategy, communication, and delivery remain aligned across every engagement.

Operational Excellence Strategy

Shaquille and Chantrell form the compass and engine of Brnds21. Their partnership balances vision and execution, creativity and strategy — driving a consultancy built for leaders who expect results.

Our Specialists

The Team Behind Every Engagement

Every project is supported by a dedicated team of strategists, designers, and specialists — each bringing focused expertise to the discipline they lead.

TC

Timothy C.

Creative Director

Leads visual identity development and creative direction across brand projects — translating strategy into distinctive, scalable design systems.

AW

Ashantie W.

Brand Strategist

Specializes in brand positioning, messaging frameworks, and market research — building the strategic foundation that drives every brand decision.

JS

Jamal S.

Lead Designer

Executes brand identity systems, digital design, and visual communication — ensuring every touchpoint reflects the strategic positioning with precision.

Our Principles

Core Values

Innovative Thinking

We challenge conventional thinking to create brands that lead markets rather than follow them.

Human-Centered

Strong brands are built on real human insight and authentic connection.

Strategic Rigor

Every recommendation is grounded in research, strategy, and measurable outcomes.

Collaborative Spirit

We work closely with leadership teams to align brand with business strategy.

Integrity

Transparency, honesty, and long-term thinking guide every partnership.

Adaptability

Markets evolve rapidly. Strong brands remain flexible while maintaining clarity.

Building Brands That Drive Growth

Brnds21 works with companies that recognize the long-term value of brand strategy and are prepared to invest in building strong market positions. By combining strategy, infrastructure, and growth systems, we help organizations transform their brands into durable assets capable of attracting premium clients, partnerships, and opportunities.

View Case Studies
Brand & Growth Consultancy

Ready to Build a Brand That Drives Growth?

Partner with Brnds21 to transform your brand into a strategic asset and scalable commercial growth engine.